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Text Box: THE CHALLENGES TO GOVERNMENTS & DONORS To promote population stabilization policies and programs. To determine under what conditions couples in developing countries will attain replacement level fertility. To increase awareness of the population problem with national leaders and to identify those leaders who will work on viable solutions to the population problem. To achieve a closer working relationship between reproductive health programs and all aspects of development and ecological preservation. To improve the efficiency of the donor agencies and governments working toward population stabilization. To develop safe, reliable, effective, easy to use, low cost and reversible contraceptive technologies. To apply the available technology for the prevention of unwanted pregnancies: Law & Policy: To give couples the right to prevent unwanted pregnancies and to eliminate the legal restrictions on providing and promoting contraception. Medical Services: To utilize all medical and paramedical personnel within their capabilities or qualifications after training. Social Marketing: To use health personnel, field workers, village leaders, midwives, satisfied customers and others to distribute contraceptives and to extend services through all retail stores. Communication: To develop multimedia campaigns; to select, train and supervise field workers to conduct home visits and group meetings; and to mobilize functionaries to promote contraceptives and small family policies. Population Education: To integrate text on population stabilization policies and programs into the school curriculum and literary classes. Evaluation: To evaluate programs by clinic records, coupons, and surveys of acceptors and couples in the reproductive age group.

Text Box: POPULATION COMMUNICATION PHILOSOPHY Private Enterprise: Population Communication has been endowed with income from businesses established by the Board of Directors. Management, finance, marketing and advertising techniques are used in all phases of Population Communication Programs. Highly Leveraged: Population Communication collaborates with other population organizations, donors and governments in designing projects: uses consultants on a contract basis to perform most services; has a low administrative cost; aims at self-sustaining projects through the sale of books, reports, scripts and medical equipment; and, works with local entrepreneurs who get results. Innovative: Working with other population organizations, Population Communication goes directly to heads of state to get support for population stabilization; uses marketing firms to promote innovative techniques of birth planning; and, encourages creative artists to communicate the problem and solution to the public. Adaptable: All projects proceed after pre-testing and surveying the local felt needs. The programs are tailored to the cultural, economic, political and religious setting of the individual countries. Experienced: After four decades of experience in the population field, Population Communication staff and consultants have demonstrated integrity, discipline and the ability to take responsible risks in all phases of designing and administering program activities. Evaluation: Projects are evaluated by levels of acceptors, cost efficiency and replication.

Text Box: POPULATION COMMUNICATION PROJECTS Communicating Population Messages to National Leaders Population Communication commissions books, reports and surveys which focus on the cultural, historical, political, economic, religious and social aspects of the population problem in specific developing countries. Information about the problem is communicated to national leaders and the public through magazine articles, booklets, radio spots, news releases and direct mail. Developing Scripts with Population and Family Planning Themes Population Communication contracts with television and motion picture writers to prepare scripts which dramatize the problems of rapid urbanization, the plight of homeless children, the need for improving the status of women, and the challenge confronting a young couple in a developing country who decide to have a small family. Population Communication informs script writers about the population problem in their country; introduces them to family planning pioneers; encourages them to create female heroes who take control of their lives and effect social, economic and political change; establishes awards presentations for the writers with the best population scripts; and organizes seminars and workshops for script writers to review small family ideas that can be integrated into the scripts. Informing and Training Health Providers in Developing Countries Population Communication disseminates information to health providers on the latest birth control techniques. Health providers are given information on how to obtain effective, safe and reliable contraceptive training and equipment. Population Communication has contracted with a Taiwan medical manufacturer to produce high-quality and low-price equipment that has been distributed to 41 countries. Developing and pre-testing within and beyond family planning concepts Through surveys and action projects, Population Communication determines what symbolic and substantive education, health and contraceptive services are required before achieving replacement size families. The social marketing of beyond family planning evolves from projects that span from the cradle to the grave.

Text Box: WORLD LEADERS STATEMENT ON POPULATION STABILIZATION In collaboration with several population organizations, Population Communication has obtained the signatures of heads of state on the following statement: Humankind has many challenges: to obtain a lasting peace between nations; to preserve the quality of the environment; to conserve natural resources at a sustainable level; to advance the economic and social progress of the less developed nations; to assure basic human rights and at the same time accept responsibility for the planet Earth and future generations of children; and to stabilize population growth. Degradation of the world's environment, income inequality, and the potential for conflict exist today because of rapid population growth, among other factors. If this unprecedented population growth continues, future generations of children will not have adequate food, housing, health services, education, earth resources, and employment opportunities. We believe that the time has come now to recognize the worldwide necessity to achieve population stabilization and for each country to adopt the necessary policies and programs to do so, consistent with its own culture and aspirations. To enhance the integrity of the individual and the quality of life for all, we believe that all nations should participate in setting goals and programs for population stabilization. Measures for this purpose should be voluntary and should maintain individual human rights and beliefs. We urge national leaders to take an active personal role in promoting effective policies and programs. Emphasis should be given to improving the status of women, respecting human rights and beliefs, and achieving the active participation of women in formulating policies and programs. Attention should be given to realistic goals and timetables and developing appropriate economic and social policies. Recognizing that early population stabilization is in the interest of all nations, we earnestly hope that leaders around the world will share our views and join with us in this great undertaking for the well being and happiness of people everywhere.

At present 75 heads of government have signed the Statement. On July 11th each year the Statement is sent to the signatory countries with specific guidelines on how to achieve the mandate of the Statement.